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Interview with Yellow River president Yang Longfu

November 23, 2023
                 
                 

With the advent of the digital and intelligent era and the rise of the new consumer economy, the professional stage lighting industry has entered a period of rapid iteration and transformation. In the face of new development and management, enterprises and consumer markets are faced with the challenge of breaking through traditional thinking and innovating management methods. Guangdong Yagelai Lighting and Sound Co., LTD. (hereinafter referred to by its brand Yellow River lighting), as a veteran enterprise in the professional stage lighting industry, actively embraces the transformation of the number of intelligent, constantly innovate, and create more possibilities for the stage lighting art.

 

Recently, Yang Longfu, chairman of our Yellow River Lighting, was interviewed by the media to discuss the development of intelligent and digital transformation.

 

In order to speed up the development of scale and industrial chain, at the end of 2021, the new plant of Yellow River Lighting was officially completed, with a total of seven floors and an area of more than 9,000 square meters. The new plant is mainly based on production and manufacturing, and the new design in terms of layout makes it more efficient and convenient in the use of functions. In a comprehensive upgrade of hardware, the use of fully automated production lines and dust-free workshops, so that production is more refined, improve product stability and manufacturing efficiency, more in line with production needs. Yellow River Lighting has made a lot of attempts and explorations in the transformation of digital intelligence. First of all, the introduction of advanced digital technology and intelligent production equipment to improve production efficiency and product quality. Secondly, strengthen communication and collaboration with customers, and provide customers with more personalized services by understanding their needs. In addition, Yellow River Lighting also attaches great importance to the training and development of employees to improve the digital literacy and skill level of employees. Through these practices and experiences, Yellow River Lighting has achieved good results and has also been recognized and praised by customers.

 


Yang said that digital and intelligent transformation has always been the strategic focus of Yellow River Lighting. In order to develop patented products that really suit the needs of enterprises and meet the needs of the market, Yellow River Lighting attaches great importance to research and development deployment, Yellow River lighting three R & D centers, respectively distributed in Guangzhou, Zhaoqing and a university team, closely track the stage professional lighting technology and industry development characteristics, and constantly optimize research and development and progress, so that users get the best quality service.

 

For a long time, Yellow River Lighting has a clear plan for its own brand positioning and product line. Mr. Yang pointed out that with the rapid development of China's society, economy and culture, the progress of modern science and technology and the continuous improvement of the audience's aesthetic level, contemporary stage lighting has become more diversified in terms of technical equipment, aesthetic concepts and forms of expression.

 

                 
                 

In the market environment where stage lighting products are homogenized seriously, seeking innovation is a difficult challenge. In light of the current market conditions, what should companies do to provide value to customers and promote the progress of the industry as a whole? In interviews in recent years, Yang has repeatedly expressed the importance of continuous innovation, and Yellow River Lighting has been developing in the direction of intelligence. Each year, Yellow River Lighting allocates a certain amount of research and development funds for product development, and this year's investment in the research and development department is the highest in the past year.

 

Yellow River lighting firmly in the professional field of deep cultivation, the core behind the heart is to adhere to high-quality products, fully combined with their own advantages, through technology to continue to polish and improve product quality. As a national high-tech enterprise, Yellow River Lighting has dozens of national high-tech product certifications, and has contributed its own solid strength to promote the development of national science and technology and social development. Looking back on the past 24 years, the purpose of the Yellow River lighting has been very clear, and the original heart has not changed. "Good products are always scarce, the market is also difficult to predict, only the combination of external opportunities and their own capabilities, customer demand-oriented, keep up with the pace of The Times, with good products to pay tribute to customers, the stage lighting industry can be innovative and development." At the end of the interview, Yang said.


FAQ

1. Can you make a sample for me if I have an idea about newly designed light?

Sure, we have a professional  R&D department and 3D printer which can print the goods fast and let your idea come true.

2. What about the lead time?

3-5 days for sample, 20-30 days for mass production depending on actual order size.

3. Can I pay T/T, Paypal and Western Union?

Yes, of course.

Advantages

1.We have seven offices in China and We have more than 2000 global brand agents and project contractors.

2. The company has passed the ISO9001 quality management system, occupational health and safety management system, environmental management system and other certifications.

3. Top ten Brand enterprises of Stage lighting in China, national intellectual property standard enterprise, Guangdong Province contract abiding enterprise, China Quality credit AAA+ enterprise, etc.

4. Our goods are popular in Europe and America, Southeast Asia, Russia., etc., more than 60 countries and regions.

About Yellow River

Yellow River lighting -- focusing on stage lighting for 21 years, it is a national high-tech enterprise that provides integrated service of R&D, design, production, marketing, and after-sales service. Top ten Brand enterprises of Stage lighting in China, national intellectual property standard enterprise, Guangdong Province contract abiding enterprise, China Quality credit AAA+ enterprise, etc. The company has passed the ISO9001 quality management system, occupational health and safety management system, environmental management system, and other certifications. The products have passed the CE RoHS certification and obtained dozens of patents. More than fifty kinds of goods have been granted “CE” certification. Established in 1999, the staff in Yellow River always take the responsibility of “Let the world dance” upon ourselves. The senior management team is mostly composed of 6-21 years of senior industry personnel. At present, the company has three R & D centers and three brands: Yellow River Lighting, Yagelai, and Yagesi. We have seven offices in China and We have more than 2000 global brand agents and project contractors; Is the preferred manufacturers for your culture and art center, tourism performance, multi-function hall, hotel banquet hall, auditorium, night tour, urban landscape lighting and other projects.

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